Pre-header Lead in, call your ideal client out
How to achieve or do what they really want.
Share a little more about the benefits and what they'll avoid or how they can do it without doing what they hate to do.
Why will your product get them exactly what they want?
Make it very specific and share the benefits. (Why should someone choose this?)
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Why should someone download your Freebie?
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This is what you'll get when you download this FREE Product
Why should someone download this FREE product.