Summit / Webinar
A virtual summit and a webinar share a lot of characteristics. It offers presentation and screen sharing, as well as, allowing your attendees to ask questions and engage.
In reality, the tools you use to host both are very similar.
Virtual summits are one of the most under-utilized lead magnet ideas. It is the perfect way for entrepreneurs to provide value and become more of an authority figure in their industry. It is an online conference that involves the collaboration of topic-expert speakers sharing their knowledge in an online event. You let people register for the summit for free, and then potentially upsell them on the recordings.
A virtual summit is modeled after live conferences with a large number of speakers (up to 60 or more) and numerous sessions covering a few topics.
A webinar, on the other hand, often has a single speaker and concentrates on a single topic. It's designed to look like a physical lecture or workshop.
If you don’t know what a webinar is, it’s just a live or recorded free video training about something that your target market really wants to learn. It usually ends with a pitch toward one of your products or services — something that’s related to the topic of the webinar.
The funnel we use usually looks something like this — it starts with the webinar registration page, which leads to the confirmation page, and then follow-up emails guide people toward the webinar recording.​​
The best part is that you generate leads when people sign up for the webinar (you get their email address) and then you have a chance to convert those leads into customers during the webinar.
So it’s a two-birds-with-one-stone sort of strategy — generate leads and make sales.
They have been proven to work like magic.
Although this is the recommended selection, there may be other suitable options.
Here’s a list of options
